Recently, it is been heard that the Actor “Salman khan” has chosen one of the minority travel entry “Yatra Online Pvt. Ltd” we can also say it as an endorsement deal. Of course, all the financial details were not yet revealed including the amount of stake that the actor has received. On the other side “The Economic Times” report is saying that the amount of stake received by the actor was less than 5% in Yatra.
Nowadays it is so common to hear the deals like “endorsements in return for a stake”. Online ventures use to prefer Hollywood celebrities to promote their brand and to create a buzz in the glamour world. Yatra.com has stated that, soon it is going to launch marketing campaign which will be featured by Salman Khan so that he can force his mass appeal in order to promote their new product and attract customers even from the smaller towns.
Bollywood stars investment in Online Businesses
Recently, in Dec Month, “babyoye.com” a site for baby products has concentrated on E-Commerce business and it also issued some of the stake to actress “karishma Kapoor” of course the deal was not only to endorse their product, they tried a lot to clarify this matter but it wasn’t successes. Suddenly Shilpa Shetty invested in some Real Estate Groups buying the site called “GroupHomeBuyer.com” “Sher Singh” is fashion brand in which Zaheer Khan has invested, another cricketer “Yuvraj Singh” invested in e-commerce venture called “Exclusively. in”.
In is been heard that, film actors “Ajay Devgan and Sanjay Dutt launched online ticketing endeavor called “ticketplease.com” Neha Dhupia also launched an e-commerce business “HerStyle.com” which features her own style of lingerie and shoes. Amitabh Bachchan has own shares in JustDial.
No comments:
Post a Comment